DPSS HRD organized an online interactive session on “Marketing Management and Consumer Protection Act” on July 22, 2021
Dr. Kavita Sharma, (Professor Dept. of Commerce Delhi School of Economics, University of Delhi) was the resource person who threw the light on how to market your product and what all recourse consumer may have if product fall short of consumer expectations. It was an open – discussion workshop where teachers from distinguished schools discussed their qualms at length. It was organized under the superb mentorship of DPS Society.
During the session, Dr. Kavita told about various Ps to interact with a particular market. She further added how to develop a complete market offering. She also discussed strategy should be adopted by the marketer to capture larger market share. Consumer Protection Act 2019 as per the amended syllabus helped a lot in providing a greater clarity about the topic.
It was a commendable step by the DPS Society to bring virtually all teachers under the mentorship of Dr. Kavita Sharma.
The session ended with a round of discussion and vote of thanks by Ms. Vanita Sehgal.